CREATIVE

Available for Partnerships

MEDIA PRO.
REAL TALK.
REAL RESULTS.

Former cable news network newswriter turned strategic content partner. Specializing in e-commerce conversions. The Gen X Filipina-American perspective brands can't manufacture — NYC raised, California based, culturally fluent.

Former Cable News Producer Gen X Filipina-American Coronado, CA Fashion Travel Finance Queens, NY Raised

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About Me

THE FACE
BEHIND IT.

Hi, I'm Karla. Born in Manila. Raised in Queens. Schooled in Brooklyn. Now in Coronado, CA with my loud, wonderful Italian-American husband and two beautiful college-aged daughters.

Before any of this: I produced a nationally syndicated daytime talk show and wrote news scripts for a national news network. That work taught me what most creators never learn — how to make people stop. How to make them watch. How to make them care. National TV doesn't give you a second take.

Now I bring that instinct to short-form as a strategic content partner, helping brands increase conversions, solve specific challenges, and drive measurable business outcomes.

How I Drive Results

MY APPROACH

While other content creators focus on making things look good, my approach focuses on making your business money. I prioritize revenue over vanity metrics.

Media Production Authority

Strategic content needs strategic production. Every project gets network-spot treatment: pre-production planning, shot list discipline, frame-level edit decisions. Agency polish at creator-partner scale.

E-Commerce Conversion Focus

E-commerce lives or dies on conversion. I build content around the buyer's purchase decision: hooks that earn the next three seconds, scripts that close, demos that hold up next to your product page. Your add-to-cart rate is the assignment.

Multi-Market Reach

You're buying access to buyer demos most creators can't credibly serve: Asian-American consumers, Filipino-American buyers, Gen X women with disposable income. I belong to those rooms. One creator partner, multiple market entries.

Content Portfolio

BUILT TO CONVERT

Every piece of my content contributes to metric improvement, aligns with your business objectives, and drives specific business outcomes.

Tech & Editing Software

Stop Paying $30/Month to Edit

DaVinci Resolve is completely free — no catch. Color grading, audio mixing, professional effects all built in. Real creator story: from shaky, washed-out clips to content that actually gets brand deals.

Software Review

Pet Products

If Your Cat Rejects Every Treat

The sniff, the stare, the walk away — wasted money on treats straight to the trash. Found Fussy Cat lickable purée treats with real fish and clean ingredients. Cat approved. Whole thing gone.

Product Review

Content Creator Gear

No More Deleting Half Your Content

Was deleting content because I couldn't see what I was filming. The Synco XView M4 Touch — touchscreen monitor, real-time display, zero lag. First session: usable footage, first take.

Gear Review

AI & Productivity

5 Apps. Built Your Toolkit.

DaVinci Resolve for editing, Notion for organization, Canva for design, Descript for text-based editing, InShot for quick mobile cuts. I did the suffering so you don't have to.

Tools Roundup

Beauty & Skincare Tech

Spent $1,800/Year on Facials. Then This.

Six years of facials — skin plateaued. The CurrentBody LED Mask: ten minutes a day, red light therapy. Week two with this beat month six of facials. Honest, data-driven review.

Skincare Authority

Fashion & Lifestyle

Stop Paying $400 for the Label

Quince Mongolian Cashmere Hoodie — under $120. Hand wash twice a season, lay flat to dry. The fiber density is the same as $400 cashmere. Two Zoom coworkers asked where I got it. 4.9 stars.

Fashion Review

MEDIA PRO. REAL TALK.REAL RESULTS.

THE FACEBEHIND IT.